FOX SPORTS / WORLD CUP 2022 / ‘TIS THE WORLD CUP
The most wonderful time of year gets even better when the biggest sporting event on the planet moved to the holiday season and everyone is excited, except Santa.
’Tis The World Cup.
XMAS IN JULY
‘TIS THE WORLD CUP
BELIEVE
CAMPAIGN CASE STUDY
We had a World Cup-themed float in the Macy’s Thanksgiving Day Parade.
We created holiday-centric headlines for our out-of-home campaign in NYC and LA.
And designed customized World Cup-inspired ugly Christmas sweaters.
CREDITS
AGENCY: GVD Studios x FOX Sports
CREATIVE LEAD: Gary Van Dzura
CREATIVES: 2Player + Adolfo Alcala + Carl Malia + Patrick DeYoung + Matt Herman
CREATIVE DIRECTORS (FOX): Steve Lewis + Blake Danforth
PRODUCER: Rebecca Wilmer
PRODUCER: Meghan de Andrade + Claudina Mercado
PRODUCTION COORDINATOR: Lauren Schwartzer
EXECUTIVE PRODUCER: Bill Battin
VP MARKETING: Robert Gottlieb
DIRECTOR: Wayne McClammy
PRODUCTION: Hungryman
DP: Paul Cameron
EDITOR: Christjan Jordan
EDIT: The Den
COLOR: Bryan Smaller (Company 3)
COLOR: Company 3
VFX: Jamm
VFX Supervisor: Jake Montgomery + Patrick Muñoz
FLAME: Kevin PrendivilleFLAME: Kevin Prendiville
AUDIO ENGINEER: Chris Afzal
SOUND: Wave Studios NY
CLIENT: FOX Sports
