GVD

Pick A Side

FOX SPORTS / FS1 / PICK A SIDE

 
 

Turn on FS1 and you’ll see analysts arguing with former players about NFL free agency, the Dallas Cowboys and if MJ is the G.O.A.T. (he is btw). That’s what makes sports fun. When you Pick A Side.

 
 
 

To kick off the campaign, we turned the NYC subway cars into two-sided sports debates, where riders could literally pick a side. Superteams: love 'em or hate 'em? The Knicks: optimistic or pessimistic about the upcoming season?
Who won the Kyrie trade: Boston or Cleveland? Is Eli an elite QB or just meh? 

 
 
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Each side of the car was filled with takes. Some of which, were just a little too hot. This takeover only lived for 8 hours after one too many feathers were ruffled. But in that short time it earned over 1.64 BILLION impressions thanks to press coverage.

 
 

We also made TV spots featuring FS1 talent continuing the sports debate.

 

PAYING COLLEGE ATHLETES

 

WARRIORS

 

MT. RUSHMORE

 

CREDITS

CREATIVE DIRECTOR: Eric Helin + Gary Van Dzura
ART DIRECTOR: Grant Mason
WRITER: Howard Finkelstein
DIRECTOR: Noam Murro
CLIENT: FOX Sports
AGENCY: Wieden+Kennedy