BUD LIGHT / LADY GAGA / DIVE BAR TOUR
That one time I convinced Lady Gaga to release her new album ‘Joanne’ in a Dive Bar and make Bud Light pay for it.
Instead of sold out stadiums, Lady Gaga took a more intimate approach to connect with fans by performing her new album ‘Joanne’ in dive bars around the country. The Facebook Live streamed concert was the first time fans got to hear her new music. The shows in Nashville, New York and Los Angeles became the biggest branded most Facebook live event ever.
MUSIC VIDEO
THE TOUR
CREDITS
CREATIVE DIRECTOR: Gary Van Dzura
ART DIRECTOR: Nathan Wigglesworth
WRITER: Matt Herman
PRODUCER: Dom Tunon
EVENT PRODUCER: Anthony Moschini
FILM DIRECTOR: Miles Jay
EDITOR: Benny Trickett
CLIENT: Bud Light
AGENCY: Wieden+Kennedy