JORDAN / THE LAST DANCE / UNITE
In the 1988 Slam Dunk Contest, Michael Jeffery Jordan dunked from the foul line. As we all watched a man fly, a movement was started that transcends sports and all aspects of culture. Shoutout to DJ Khaled for the VO.
We lit up a Jumpman Batsignal over the Chicago skyline.
CREDITS
CREATIVE DIRECTOR: Matt Mulvey + Gary Van Dzura
ART DIRECTOR: Nik Reed
WRITER: Michelle Smith
PRODUCER: Kim Edwards + Rodrigo González
EDITOR: Matt Burke + Charlie Porter
CLIENT: Jordan
AGENCY: Wieden+Kennedy