NIKE CANADA / LOCKOUT / HOCKEY IS OURS
Nike Canada believes you can’t take hockey away from Canadians especially during an NHL lockout. Hockey is Ours.
We created a Facebook hub for the World Juniors Tournament with a wake-up service featuring Nike Athletes. Canadian fans could opt-in for a wake-up call from Steven Stamkos, PJ Subban and Alex Ovechkin making sure they were awake to watch the live games in Russia.
CREDITS
CDs: Asza West + Eric Steele + Gary Van Dzura
ART DIRECTOR: Jed Heuer
WRITER: Alexander Barrett
WRITER: Geoff Proud
DIRECTOR: Tim Godsall
CLIENT: Nike Canada
AGENCY: Wieden+Kennedy