HEINEKEN LIGHT / EXPERIENCE / OCCASIONALLY PERFECT BILLBOARD
Occasionally a Heineken Light billboard turns into an impromptu concert venue for TV On The Radio and Broken Social Scene.
CASE STUDY
TV On The Radio performed a surprise show on a billboard in NYC.
Broken Social Scene had a concert on a billboard in Wrigleyville.
CREDITS
ART DIRECTOR: Gary Van Dzura
WRITER: Charles Hodges
CREATIVE DIRECTORS: Scott Vitrone + Ian Reichenthal
PRODUCER: Nick Setounski
CLIENT: Heineken
AGENCY: Wieden+Kennedy