BUD LIGHT / VISUAL IDENTITY / LOGO + PACKAGE DESIGN
A design refresh for the most popular beer in America. Bud Light.
For the updated logo and package design, we wanted to capture the heritage of the brand but in a modern way.
We partnered with JKR to redesign the visual identity and give Bud Light a much needed refresh.
We even rewrote the Bud Light creed on the label.
CREDITS
CREATIVE DIRECTOR: Stuart Jennings + Gary Van Dzura
WRITER: Howard Finkelstein
DESIGN DIRECTOR: Serifcan Ozcan
DESIGN AGENCY: JKR
CLIENT: Bud Light
AGENCY: Wieden+Kennedy