FOX SPORTS / ICE CUBE / BIG 3
An intro for Ice Cube’s 3-on-3 basketball league the BIG 3 with Dr. J and The Answer on the same court. Yay! Yay!
Ice Cube and Michael Rapaport hosted a 4-Point Shot Contest at The Cage in NYC.
CREDITS
CREATIVE DIRECTOR: Gary Van Dzura
ART DIRECTOR: Grant Mason
WRITER: Howard Finkelstein
PRODUCER: Dom Tunon
DIRECTOR: Alastair McKevitt
CLIENT: FOX Sports x Ice Cube
AGENCY: Wieden+Kennedy